Disney vs. DirecTV is how provider network fights work too
It's in the news as Disney and DirectTV, but it's also large healthcare provider networks and insurance companies.
It's the same playbook. The content/healthcare provider amasses enough consumer/patient power that they demand increased payment from the TV/payer network.
The provider knows that the network needs them, so they play a game of chicken to extort more money out of the payers.
The payers are us, by the way.
Originally posted on LinkedIn, where the discussion and source links live in the comments.